CITP Seminar: The Princeton Digital Ad Observatory
This project proposes creating a large-scale repository of digital ads crawled and continually updated automatically from around the web. The aim is to use this repository to study the characteristics of digital ads, draw public attention towards problematic ads, and hold the publishers/platforms/networks that host these ads accountable. This talk will highlight some preliminary findings and outline an agenda to advance our understanding of the digital advertising ecosystem.
Arunesh Mathur is a postdoctoral research fellow at the Center for Information Technology Policy. His research examines the societal impacts of technical systems through an empirical lens. His dissertation research showed how commercial, political, and other powerful actors employ dark patterns to exploit individuals and society. His research has received two best paper awards (ACM CSCW and USENIX SOUPS) and the Privacy Papers for Policy Makers Award.
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