Princeton University
Computer Science Department

Computer Science 448
Innovating Across Technology, Business, & Markets

Jaswinder Singh

Spring 2011


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Writeup #7 - Submit

For this writeup you will assume a startup that offers cloud storage of media files and provides services for automatic format conversion of these files. The word limit is 500 words and you'll work on this writeup individually i.e., no opposing views. Assume that your company has 10 (big) corporate clients, currently using ~ 4000GB for ~1 million media files (combined), and it has 500k individual (small) clients, currently using ~100,000GB for ~25 million media files (combined). The company has a growth rate of 11% per quarter for individual clients and 1.5% per quarter for corporate clients. Currently, you utilize the cloud services of Amazon, Linode, and RackSpace for running your business. You are running an "open" business model, where you charge a 10% transaction fee per GB of storage and per GB of upload/download. You expose the underlying prices (with analytics) to your clients. Your CEO is asking your feedback on the following discussion items: