Princeton University
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Computer Science 448
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For this writeup you will work with your group partner and submit two files each i.e., writeup_4.txt and short_4.txt. The word limit is 500 for the writeup and 200 for the short question. Each group partner will (write and) submit their own files and you'll be graded individually (and not in a group).
You are the CTO of a major Web publisher. Your company is selling certain sections of your site's inventory in the guaranteed market, and other sections in the non-guaranteed market. The left-over inventory in the sections that are sold guaranteed is also redirected by the guaranteed delivery servers to the non-guaranteed marketplace and its servers.
Perspective #1: You've been to this conference where this crazy professor has talked about having guaranteed and non-guaranteed campaigns compete for every impression. You like this idea, and you want to propose it to the CEO and the management team (head of Sales, head of Marketing, CFO, head of Engineering).
Write an email memo to the CEO advocating this idea. Think about how to most crisply give the CEO the "Aha" moment up front as to why this makes sense, and to convince the CEO about why this is a good idea. Anticipate the CEO's most important concerns, and show how you would address them in a few sentences (a later conversation will go into detail). Say to the CEO who among the management team is most likely to be aligned with this and who is likely to have the greatest objections, and say how you propose to approach handling those objections.
Separately from the memo, answer the following question in a few sentences. How, as CTO, would you go about socializing this idea with the rest of the management team?
Perspective #2: The Chairwoman of your board has been to this conference where this crazy professor has talked about having guaranteed and non-guaranteed campaigns compete for every impression. She has come back and sold the idea to the CEO, who has sent you an email about it. You don't think the company should pursue this idea. Write an email memo to the CEO describing why you don't think the company should implement this idea. Say your main reasons clearly, and propose to the CEO an alternate plan forward.
Separately from the memo, answer the following question in a few sentences. You know that the CEO has also spoken with the rest of the management team about this idea, and they are all intrigued. How would you go about influencing them to not have the company do this?