COS448: Innovating Across Technology, Business & Markets

Jaswinder Singh


The schedule and syllabus is preliminary and will evolve throughout the course. Students should check this page frequently.

Date Lecturer Topic Readings
Mon 02/03 JP Singh Intro, Course structure
  • R. Smith, "Maximizing the CTO's Contribution to Innovation and Growth", 2004
  • (Optional) B. Masters, Peter Thiel on Startups, Apr 2012
Wed 02/05 -- -- --
Mon 02/10 Michael Walrath
(Founder, RightMedia) 		The Entrepreneur's Journey: From start to exit
  • P. Graham, "How to Start a Startup", Mar 2005
  • (Optional) M. Suster, "Is it Time for You to Earn or to Learn?", Nov 2009
  • (Optional) OpenX, "Ad Networks vs. Ad Exchanges: How They Stack Up", Whitepaper 2010
Wed 02/12 JP Singh Topic Readings
Mon 02/17 JP Singh Topic Readings
Wed 02/19 JP Singh Topic Readings
Mon 02/24 JP Singh Defining and Building the Offering: Financing Options Readings
Wed 02/26 John Bicket
(Co-founder, Meraki) 		From Roofnet to Meraki
Thur 02/27 Fred Wilson
(Founding Partner, USV) 		Funding and Growing Companies:
The investor view
Mon 03/03 Georg Petschnigg
(Founder and CEO, Fifty Three) 		Boundary of Design and Technology
Wed 03/05 John Hennessy
(President, Stanford) 		Starting a Company: Technocal Founder's view
Mon 03/10 JP Singh Defining and Building the Offering: Financing Options (continued)
Wed 03/12 JP Singh Startup Funding: Term Sheets, Vesting, other Legal Issues
Mon 03/24 JP Singh Hiring and Growth