Significance of viral content: bubble chart visualization

This visualization illustrates that for most creators on most platforms, the majority of engagement comes from a small number of viral items. For the purposes of this visualization, we define a viral item as one whose engagement is over 5 times the median engagement of that creator's items. Engagement is defined as views on YouTube, plays on TikTok, and likes on Twitter (due to limitations of data availability). The data was pulled in September 2022.