Computer Science 448
Innovating Across Technology, Business, and Marketplaces
Spring 2021

Course Information | Schedule | Write-ups | Midterm Paper | Oral Presentation | Final Paper


Mon 02/01 JP Singh Start forming your teams of 4 people. Join the Ed site!
Role of the CTO
Wed 02/03 7 Steps: How to Hire a CTO for Your Startup
The Many Roles of a Startup CTO
What Does a Startup CTO Actually Do?
Startup CTO or Developer

Why Build a Startup?
Mon 02/08 Should You Really Be A Startup Entrepreneur?
Why Are You Doing a Startup?
10 Founders on What They Don't Tell You About Building a Startup
Why You Shouldn't Build Your Startup in Silicon Valley-And Where To Do It Instead
Optional reading: The Innovator's Dilemma: The Revolutionary Book That Will Change the Way You Do Business by Clayton M. Christensen
Crush It! Why Now is the Time to Cash In on Your Passion by Gary Vaynerchuk
What to build/Thinking about the Market/Competition
Wed 02/10 Startup KPIs and Balanced Scorecard
The Startup Scorecard
How to effectively determine your market size
How to Determine If There's a Market for Your Business Idea
How to estimate market size: Business and marketing planning for startups
Lean market research methods: a 4-step guide on how to do market research
Market Research Tips for Startups
Competitive Mindshare Maps
Qi Lu Post your team name and team members to Ed.
Optional reading: The Art of the Start 2.0 by Guy Kawasaki
Demand: Creating What People Love Before They Know They Want It by Adrian J. Slywotzky
Defining the Vision, Mission, Strategy
Mon 02/15 The Mission Statement: The Basis for Startups' Strategic Planning
30 Inspiring Billion-Dollar Startup Company Mission Statements
How to define a mission and vision for your startup
The Biggest Startup Strategy Myth (and How to Deal With It)
3 Proven Startup Strategies for Success
Keller Rinaudo
Optional reading: Rework by Jason Fried
Positioning: The Battle for Your Mind by Al Ries
Raising money, and Financing Strategy
Wed 02/17 4 Reasons Why Your Startup Should Not Raise Capital
Ways to Raise Money: The Ultimate Guide to Raising Startup Capital
How the World Regulates Equity Crowdfunding
10 Terms You Must Know Before Raising Startup Capital
Getting Creative: 4 Ideas Generating Techniques
18 Best Idea Generation Techniques
19 Top Brainstorming Techniques to Generate Ideas for Every Situation

Optional reading: Venture Deals by Brad Feld
Mon 02/22 Financing Options: Convertible Debt
Title III Crowdfunding Became Legal on May 16: What It Does and What's Still Lacking
It's time to Rethink the Startup Pitch Deck (Here's a Start)
Gillian Munson
Incorporation and Setting Things Up Right
Wed 02/24 Choose Your Business Structure
Incorporating a Startup
Co-founder Equity Split: A New Framework to Objectively Divide Startup Ownership and Get Back to Building a Business
Shana Fisher
Defining the Offering
Mon 03/01 The Lean Startup Methodology
Why the Lean Startup Changes Everything
6 things wrong with the 'Lean Startup' model (and what to do about it)
Lean Start-Up, and How It Almost Killed Our Company
Six Keys to Building New Markets by Unleashing Disruptive Innovation
Business Model Canvas: A Complete Guide
In the Plex write-up due at 5:00pm on 02/26
Optional reading: The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
Running Lean: Iterate From Plan A to a Plan That Works by Ash Maurya
Lean Analytics by Alistair Croll
Building the Offering
Wed 03/03 Why Some Startups Say the Cloud is a Waste of Money
A View of Cloud Computing
What are the pros and cons of the waterfall and agile/scrum project management approach?
New research turns the agile vs waterfall debate on its head
The Languages and Frameworks You Should Learn in 2017

Optional reading: The Startup Owner's Manual: The Step-by-Step Guide for Building a Great Company by Steve Blank
Business Model Generation by Alexander Osterwalder
Hiring, Talent, and Culture
Mon 03/08 How to hire the best people you've ever worked with
Whom should you hire at a Startup? (Attitude over Aptitude)
How Netflix Reinvented HR
Why the Annual Performance Review is going extinct
The Measure of a Man
80% of Your Culture is Your Founder
Peter Fenton Optional reading: Delivering Happiness by Tony Hsieh
Execution: Prioritization, Planning, Data driven, Pricing, Costs, Revenue Models
Wed 03/10 Peanut Butter Manifesto
Checklist Manifesto
How to Prioritize Feature Building on Your Startup
How to Use Data to Plan Your Startup Budget
4 Steps to Launching a Data-Driven Startup
The complete guide to A/B testing​
Optional reading: Scott Galloway blog
Happiness & the Gorilla
Moats and Prey
User Review: VC Firms
Wed 03/17 Pricing Your Product
The 3 Pricing Strategies Your Startup Should Choose From
Cost Structure Block in Business Model Canvas
The 10 Most Popular Startup Revenue Models
John Hennessy Midterm paper due at 5:00pm on 03/19
Distribution: Customer/User Acquisition. Brand.
Mon 03/22 A Complete Guide to Customer Acquisition for Startups
Customer Acquisition Strategy for Startups: 23 Techniques to Win New Customers
8 Components of Branding Your Startup
Dan Levin Optional reading: Traction by Gabriel Weinberg
Intellectual Property
Wed 03/24 What Start-ups Need to Know About Intellectual Property
Patent Strategies of Technology Startups
Patenting Software
Dan Levin
Mon 03/29 Startup Resources
Provisional Application for Patent
Copyright Strategies for Start-Up Companies
Trademarking Principles for Startups: A Brand Managers Guide
Wed 3/31 Bryan Schreier The Everything Store write-up due at 5:00pm on 04/02
Mon 04/05
Wed 04/07 Meg Whitman
Mon 04/12
Wed 04/14
Mon 04/19
Wed 04/21
Mon 04/26
Fri 04/30 Reserved for Team Presentations (tentative) 11:00am - 3:00pm Presentations (PDF only) due at 5:00pm on 04/29 The Airbnb Story write-up due at 5:00pm on 05/03 Final Paper at midnight on 05/05 (Dean's Date)