March 23rd, 2010 : PCA
March 25th, 2010 : CA, MCA

PDF DJVU

• March 23rd:
• March 25th: Tzvetelina Tzeneva

• Principal Component Analysis
• Correspondence Analysis
• Multiple Correspondence Analysis
• Application example: Semiometry

The publication page of Hervé Abdi contains several well written reviews with useful references.

• Hervé Abdi and Lynne J. Williams: Principal Component Analysis.
• Hervé Abdi and Lynne J. Williams: Correspondence Analysis.
• Hervé Abdi and Dominique Valentin: Multiple Correspondence Analysis.

The german marketing company TMS Emnid proposes a case study to promote its semiometrie product line.
This can be instructive to get a feeling of these marketing practices.

• TMS Emnid: Semiometrie: Case Study "Absolut Vodka".

• B. Le Roux and H. Rouanet: Multiple Correspondence Analysis, SAGE Publications, Inc, 2010.
• B. Le Roux and H. Rouanet: Geometric Data Analysis, From Correspondence Analysis to Structured Data Analysis. Kluwer, 2004.
• F. Murtagh: Correspondence Analysis and Data Coding with Java and R. Chapman & Hall, 2005.