Xiaojuan Ma

I am an assistant professor of Human-Computer Interaction (HCI) at the Department of Computer Science and Engineering (CSE), Hong Kong University of Science and Technology (HKUST).

I received my Ph.D. in Computer Science at Princeton University. My Advisor was Prof. Perry Cook. I was a post-doctoral researcher at the Human-Computer Interaction Institute (HCII) of Carnegie Mellon University (CMU) with Prof. Jodi Forlizzi, and before that a research fellow with Prof. Zhenhui (Jack) Jiang in the National University of Singapore (NUS) in the Information Systems department.

Before joining HKUST, I was a researcher of Human-Computer Interaction at Noah's Ark Lab, Huawei Tech. Investment Co., Ltd. in Hong Kong.

The HCI group @ HKUST designs and creates novel technologies, methods, and theories that foster the interaction between humans and data/information. My research interests include:

Selected Publications ALL

Ma, X., Yu, L., Forlizzi, J., and Dow, S. (2015). Exiting the Design Studio: Leveraging Online Participants for Early-Stage Design Feedback. In Proc. CSCW2015.
Cheng, S., Sun, Z., Ma, X., Forlizzi, J., Hudson, S. and Dey, A. (2015). Social Eye Tracking: Gaze Recall with Online Crowds. In Proc. CSCW2015. (Honorable Mention).
Yue, Y., Ma, X., and Jiang, Z. (equal contribution) (2014). Share your View: Impact of Co-Navigation Support and Status Composition in Collaborative Online Shopping. In Proc. CHI2014.
Wei, J., Ma, X., and Zhao, S. (2014). Food Messaging: Using an Edible Medium for Social Messaging. In Proc. CHI2014.
Chen, C., Zhang, D., Guo, B., Ma, X., Pan, G., and Wu, Z. (2014). TRIPPLANNER: Personalized Trip Planning Leveraging Heterogeneous Crowdsourced Digital Footprints. IEEE Transactions on Intelligent Transportation Systems.
Chen, L., Zhang, D., Pan, G., Wang, L, Ma, X., Chen, C., and Li, S. (2014). Container Throughput Estimation Leveraging Ship GPS Traces and Open Data. In Proc. Ubicomp2014.
Chen, C., Zhang, D., Wang, L, Ma, X., Han, X., and Sha, E. (2014). TaxiExp: A Novel Framework for Inner-City Package Express via Taxi CrowdSourcing. In Proc. UIC2014.
Ma, X. (2013). Evocation: Analyzing and Propagating a Semantic Relation based on Free Word Association. Language Resources and Evaluation . 47(3): 819-837.
Ma, X., Forlizzi, J. and Dow, S. (2012). Guidelines for Depicting Emotions in Storyboard Scenarios. In Proc. 8th International Conference on Design & Emotion.
Jianqiang, D.S., Ma, X., Zhao, S., Khoo, J.T., Bay, S.L. and Jiang, Z. (2011). Farmer's Tale: a Facebook Game to Promote Volunteerism. In Proc. CHI2011.
Ma, X., Fellbaum, C. and Cook, P. (2010). SoundNet: Investigating a Language Composed of Environmental Sounds. In Proc. CHI2010.
Ma, X., Nikolova, S., and Cook, P. (2009). W2ANE: When Words Are Not Enough - Online Multimedia Language Assistant for People with Aphasia. In Proc. ACM Multimedia2009.
Ma, X. and Cook, P. (2009). How Well do Visual Verbs Work in Daily Communication for Young and Old Adults? In Proc. CHI2009.
Ma, X., Boyd-Graber, J., Nikolova, S. and Cook, P. (2009). Speaking Through Pictures: Images vs. Icons. In Proc. ASSETS2009.


Recent Talks ALL

Invited Talk, "From Digital to Physical: The Art of Persuasion in Information, Interaction, and Service Design"    Information & Interaction Design Committee Summit, Beijing, China, December 2014
Keynote Speech, "From Broken to Breaking: Recycle, Reuse, and Repurpose Design"    Interaction and UX Design Forum, Tongji Design Week, Shanghai, China, October 2014
Keynote Speech, "How Computer Computes and Persuade your Emotion: The Story of Danmaku (a.k.a.弹幕)"    Huxiu.com Innovation Festival, Shenzhen, China, September 2014
Invited Talk, "Visual, Auditory, and Haptic Communication"    Advanced Disciplines Lectures on Visual and Auditory Communication, China Computer Federation, Beijing, China, May 2013


Professional Experiences

I am the secretary general and board member of the International Chinese Association of Computer Human Interaction (ICACHI), and member of the Member of the Information and Interaction Design Committee, China.

I have also served as the:

Selected Awards